About

Aaron Edwards

Aaron Edwards is Co-Founder and CEO of The Charles Grp, a creative agency based in New York that designs and creates brand campaigns and digital experiences across a multitude of platforms.

Originally hailing from Manchester, England - Aaron spent his early career working as a Financial Analyst at Barclays Capital in London, before moving to New York in 2010 to found The Charles Group. Aaron’s penchant for trends, data and analytics, made his transition from finance to creative relatively seamless, particularly as it was during the first wave of data driven design and marketing in the creative and digital industry. 

Inspired by the strategic side of the creative industry and fueled by the advancements in digital technology, he partnered with his sister, Samantha Edwards to form The Charles. 

Named after their great grandfather, the founding mission of the newly formed agency was - ‘To Honor. To Inspire’. To Honor - their clients and do business with integrity. To Inspire - with the work created. The Charles’ current client roster includes corporate tech and lifestyle heavyweights IBM, Boston Consulting Group, Netflix and Bloomberg and time-honored luxury brands including Estée Lauder, Marriott, Cartier and Omega. 

Aaron’s deep understanding of the relationship between creativity and commerce and attuned business strategy skill set has helped to solidify The Charles as ranking in the top 1000 of the INC5000 fastest growing creative marketing and digital agencies in the United States.