Thoughts on brand strategy, agency leadership, and the intersection of marketing and finance.
Agencies ask how to win bigger clients. The better question is how big any one client should be allowed to become. Position sizing, the 30 percent line, and the discipline of deliberately slowing a growing account.
Read more →Founder Brew called it the sibling system. The name is accurate. People expect a story about chemistry. What we actually have is a system: enforced domains, a disagreement protocol clients never see, and a name neither of us is willing to let down.
Read more →Four months building agents and infrastructure full-time. The three phases I went through, the one I'm in now, and what it does to a business when you take it apart and put it back together while it's still trading.
Read more →Five consecutive appearances on the Inc. list of fastest-growing private companies is not a lucky streak. It is the result of a specific way of running a business.
Read more →The Cannes Lion did not change what we believed about creative work. It confirmed it. The Netflix/WSJ Cocainenomics campaign was Brandformance before the industry had a name for the concept.
Read more →The finance-to-creative career shift is not as strange as it sounds. Financial analysis and brand strategy are the same discipline with different raw material.
Read more →Holding companies are merging agencies to fix what independent shops never broke. Why agency consolidation 2026 validates the Brandformance model.
Read more →The industry keeps treating brand and performance as separate disciplines. That is the wrong frame. The agencies that win over the next decade will be the ones that refuse to split them apart.
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